This spring, ChopChop Magazine, a fun cooking magazine for families, and Boston-based New Balance, have teamed up to promote healthy lifestyles for children through their “Run the Rainbow, Eat the Rainbow” campaign which emphasizes the importance of an active lifestyle, exercise, and balanced nutrition.
Because different colors in produce are associated with different nutrients, “Eat the Rainbow” highlights the importance of eating a healthy diet which features a wide variety of fruits and veggies. The campaign also encourages children to “Run the Rainbow” in the colorful brand-new 890v3 Rainbow shoe by New Balance. Check out these vibrant sneaks!
890v3 Rainbow shoe by New Balance
As part of this campaign and in celebration of healthy kids and New Balance’s Rainbow shoe, ChopChop and New Balance invite you to enter a contest for a chance to win a monthly prize pack, including a pair of Rainbow shoes, a one-year subscription to ChopChop magazine, and a grand prize of a $400 gift card to a local grocery store. Woo hoo! Who wouldn’t want all that? Visit www.newbalance.com/rainbow to enter! The contest is live now and will run through May 31, 2013. You can enter once per day.
Since Connor is about to outgrow his only pair of sneakers, I jumped at the chance for him to try out these new shoes. On the day that these arrived on our doorstep, C was miserably sick with yet another cold (this winter has just been brutal!). He was sprawled out on the living room floor, visibly depressed from having been stuck inside getting his nose wiped raw all week. A budding Clinton Kelly, he perked right up when he caught sight of these stylish, brightly colored kicks. Glassy-eyed and with snot streaming down his face, he stroked the shoe and said, “Niiiice.”
I have to say I agree. These sneakers are simply adorable. They feature synthetic/mesh upper, a solid rubber outsole, ABZORB® cushioning in the midfoot for shock absorption, and C-CAP® midsole for cushioning and support.
890v3 Rainbow shoe by New Balance
I love the bright, bold colors (Connor’s are grey and bright orange, just like Daddy’s– a big plus) and the fact that they are truly lightweight. Over the past few days, C has put these shoes to the test, wearing them while engaging in all of his favorite toddler activities including puddle jumping, tricycle riding, and tiptoeing!
Toddler New Balance 890v3 Rainbow Sneaker
They appear to offer a lot of support and structure, but at the same time are well-cushioned and soft enough for a toddler. Unlike many toddler sneakers, these are a true running shoe, which is great since Connor has been taking off into all-out sprints these days and we want to make sure the feet of our future all-star are well-supported. J
With his old sneakers, a big problem we had was that the back part of the shoe near the heel permanently crumpled within days of use from the way C jams his feet into them when he tries to put them on himself. I’m pleased to report that he has been exclusively wearing these NB sneakers for a while now without this becoming an issue.
The only part of the shoe that I’m not that enthusiastic about is the “laces”. As you’ll see in the photos, instead of your standard velcro straps, this shoe has a single strap that zig-zags down the tongue of the shoe and closes on one side with a small piece of Velcro. Sure, they look neat, but they aren’t so hot from a functional perspective. I wish the laces were longer because they just barely reach the Velcro closure and pop open quite frequently when C is running. If your child has a wide foot, I would recommend trying the W and XW sizes.
Interested in winning a pair of New Balance 890v3 Rainbow sneakers for the little one in your life? The nice folks over at New Balance and ChopChop (via Regan Communications Group) have offered to give away a pair of New Balance 890v3 Rainbow sneakers and a one-year ChopChop subscription to one lucky Talking Thirty reader!
Here’s how to enter:
For your first entry (mandatory), “like” Talking Thirty on Facebook and leave a comment on this post that you’ve done so. If you already “like” Talking Thirty on FB, just leave a comment on this post explaining that.
For additional entries (optional):
- Tweet about this giveaway on Twitter and provide the URL to the tweet as a separate comment on this post.
- Share a link to this giveaway on Facebook and provide the URL to your profile as a separate comment on this post.
US entrants ages 18+ are welcome to enter (Sorry, Canadian friends).
Entry period closes at noon EST, April 12, 2013.
One lucky winner drawn randomly will receive a pair of New Balance 890v3 Rainbow sneakers and a one-year ChopChop magazine subscription. Winner can choose from available children’s sizes. The winner will be notified directly via e-mail and listed on this blog using first name and last initial only.
Disclosure: I received no compensation for this post; however, I did receive two complimentary pairs of 890v3 Rainbow shoes by New Balance for the purpose of this review and a one-year subscription to ChopChop Magazine from New Balance and ChopChop Magazine (via Regan Communications Group). All images, thoughts, and opinions in this post are my own and I only feature products on Talking Thirty about which I am genuinely enthused.